Diffusion of Innovations, 5th Edition
Summary
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Diffusion of Innovations, 5th Edition by Everett M Rogers
A classic since its first appearance in the 1980s, this comprehensive reference continues to be THE history of the spread of new ideas, for academics and professionals alike.
Choice The name of Everett Rogers..is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.
Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense.
Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.
Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.
Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense.
Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.
Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
| SKU | Unavailable |
| ISBN 13 | 9780743222099 |
| ISBN 10 | 0743222091 |
| Title | Diffusion of Innovations, 5th Edition |
| Author | Everett M Rogers |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2003-11-17 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |