Digital Business
Digital Business
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Summary
This text provides students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers and gives them the ability to develop and implement effective strategies for digital business.
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Digital Business by Eloise Coupey
As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible by the Internet. That is why this book was written. How do you succeed in the digital business environment? How do you make the transition from offline to online? What aspects of your business will be affected, and how should you manage them? Digital Business: Concepts and Strategies will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.
Eloise B. Coupey is Associate Professor of Marketing at the Pamplin College of Business, Virginia Tech, USA.
| SKU | Unavailable |
| ISBN 13 | 9780131400979 |
| ISBN 10 | 0131400975 |
| Title | Digital Business |
| Author | Eloise Coupey |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Inc |
| Year published | 2004-09-09 |
| Number of pages | 458 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |