Digital Disruption in Marketing and Communications by Edoardo Magnotta

Digital Disruption in Marketing and Communications by Edoardo Magnotta

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

Edoardo Magnotta has had several roles in private banking, as well as at LUISS Business School, where he graduated MBA and served as Head of Marketing and Communication. After consulting on International projects, Edoardo is now a business angel supporting international business and digital development of SMEs in the ME Region through Lead Ventures in Dubai.

SKU	Unavailable
ISBN 13	9780367196295
ISBN 10	0367196298
Title	Digital Disruption in Marketing and Communications
Author	Edoardo Magnotta
Series	Routledge Studies In Marketing
Condition	Unavailable
Binding Type	Hardback
Publisher	Routledge
Year published	2019-10-17
Number of pages	230
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.