The Digital Marketer by Larry Weber
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world.Larry Weber (Boston, MA) is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is the founder of Weber Shandwick and MITX, the world’s largest Internet marketing association, and the author of four previous books on marketing, technology, and leadership. www.racepointglobal.com
Lisa Leslie Henderson (Boston, MA) writes, teaches, and consults on the changing face of marketing, creativity and innovation, and social entrepreneurship. This is the second book upon which she has collaborated with Larry Weber. www.lisalesliehenderson.com
| SKU | Unavailable |
| ISBN 13 | 9781118760833 |
| ISBN 10 | 1118760832 |
| Title | The Digital Marketer |
| Author | Larry Weber |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-04-21 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |