Digital Pricing by Frank Frohmann
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.-
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Frank Frohmann has more than 20 years of leadership experience in marketing, sales and pricing. He has extensive pricing competencies covering in-house consulting (Bosch, Lufthansa Cargo and others), operative pricing and yield management (Lufthansa Passenger Business) and management consulting (Simon-Kucher & Partners, and others).Frank started his career at Simon-Kucher & Partners in 1996 and his thesis 'Pricing in the Airline Industry' was completed under the supervision of Prof. Hermann Simon. Since 2013 he has been working for an international chemical company.
| SKU | Unavailable |
| ISBN 13 | 9783031245909 |
| ISBN 10 | 3031245903 |
| Title | Digital Pricing |
| Author | Frank Frohmann |
| Series | Management For Professionals |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer International Publishing AG |
| Year published | 2023-03-04 |
| Number of pages | 338 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |