The Digital Seeker by Raj K De Datta
Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophyasking not simply what does someone want, but why they want itin order to achieve transformative results.
Every commerce business today needs to build the DNA of a technology companyThe Digital Seeker shows how businesses can practically create technology-led shopping experiences that get to the heart of what consumers seek. -- Niraj Shah, CEO and cofounder, Wayfair
I've had the privilege of learning from the playbooks of strong Silicon Valley founders at companies like AirBnB, Pinterest, and Instacart. Raj K. De Datta puts his finger on the heart of digital disruptors—meeting deeply unmet consumer needs by delivering what they seek, rather than just what they say. -- Jeff Jordan, general partner, Andreesen Horowitz
Just as we at Khan Academy designed an online student-led experience, Raj K. De Datta explains how all digital organizations can design a seeker-led experience. The Digital Seeker illuminates the promise of an accessible, individualized internet age. -- Sal Khan, founder, Khan Academy
The Digital Seeker leads business to a new level in the experience economy. Customers today desire more than mere products or services—they want an experience. The Digital Seeker shows how business can create that experience online in a way that gets to the heart of what individual people seek. -- B. Joseph Pine II, coauthor of The Experience Economy: Competing for Customer Time, Attention, and Money
When the digital team gathers, team members come from different worlds—technology, marketing, finance, and products. The Digital Seeker gives that team a common text to win together. -- Andy Main, CEO, Ogilvy
In The Digital Seeker, Raj K. De Datta has provided what companies need most: A playbook, with concrete advice, on how organizations can build essential digital habits. Raj has lived this advice, has used it to build a massive company, and—most important—he draws on case studies from dozens of firms to show you where the future is going and what you need to succeed. This is essential reading for every CEO, entrepreneur, and digital thought leader—and a fantastic guide to building organizations that will thrive. -- Charles Duhigg, best-selling author of The Power of Habit and Smarter Faster Better
The Digital Seeker is an exceptionally well-written and frank work about what it takes to succeed in a digital business. De Datta focuses not on the technical details of the digital world, but on the human side of what it takes to pull together a team and a strategy for digital services. He is generous in sharing previously developed solutions to clients’ problems as examples of best-practice problem-solving. -- J. Robert Rossman, dean emeritus, Illinois State University, and coauthor of Designing Experiences
I've had the privilege of learning from the playbooks of strong Silicon Valley founders at companies like AirBnB, Pinterest, and Instacart. Raj K. De Datta puts his finger on the heart of digital disruptors—meeting deeply unmet consumer needs by delivering what they seek, rather than just what they say. -- Jeff Jordan, general partner, Andreesen Horowitz
Just as we at Khan Academy designed an online student-led experience, Raj K. De Datta explains how all digital organizations can design a seeker-led experience. The Digital Seeker illuminates the promise of an accessible, individualized internet age. -- Sal Khan, founder, Khan Academy
The Digital Seeker leads business to a new level in the experience economy. Customers today desire more than mere products or services—they want an experience. The Digital Seeker shows how business can create that experience online in a way that gets to the heart of what individual people seek. -- B. Joseph Pine II, coauthor of The Experience Economy: Competing for Customer Time, Attention, and Money
When the digital team gathers, team members come from different worlds—technology, marketing, finance, and products. The Digital Seeker gives that team a common text to win together. -- Andy Main, CEO, Ogilvy
In The Digital Seeker, Raj K. De Datta has provided what companies need most: A playbook, with concrete advice, on how organizations can build essential digital habits. Raj has lived this advice, has used it to build a massive company, and—most important—he draws on case studies from dozens of firms to show you where the future is going and what you need to succeed. This is essential reading for every CEO, entrepreneur, and digital thought leader—and a fantastic guide to building organizations that will thrive. -- Charles Duhigg, best-selling author of The Power of Habit and Smarter Faster Better
The Digital Seeker is an exceptionally well-written and frank work about what it takes to succeed in a digital business. De Datta focuses not on the technical details of the digital world, but on the human side of what it takes to pull together a team and a strategy for digital services. He is generous in sharing previously developed solutions to clients’ problems as examples of best-practice problem-solving. -- J. Robert Rossman, dean emeritus, Illinois State University, and coauthor of Designing Experiences
Raj K. De Datta is the CEO and cofounder of Bloomreach, the leading commerce-experience platform powering the digital properties of a diverse set of businesses and organizations around the world, including Staples, Puma, Next, HD Supply, River Island, ING Bank, and FC Bayern München. He was previously a director of product marketing at Cisco Systems and a founding member of the telecommunications start-up FirstMark Communications. He is also an active seed investor in over twenty start-ups in Silicon Valley, a founder partner at the seed investment firm Founder Collective, and a member of the Champions Council for the U.S. Tennis Association. He holds a bachelor of science in engineering from Princeton University and an MBA from the Harvard Business School.
| SKU | Unavailable |
| ISBN 13 | 9780231202206 |
| ISBN 10 | 0231202202 |
| Title | The Digital Seeker |
| Author | Raj K De Datta |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Columbia University Press |
| Year published | 2021-06-01 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |