Digital Type and Colour by Rob Carter

Digital Type and Colour by Rob Carter

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Summary

This text explains how to work effectively on screen by mastering the fundamental principles of traditional typography: type and colour. There is a thorough examination of typographic rules, along with an explanation on how to break those rules to achieve new and innovative design.

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Digital Type and Colour by Rob Carter

Digital Type and Colour explains how to work effectively on screen by mastering the fundamental principles of traditional typography: type and colour. The book opens with a through examination of the basics of type, colour and traditional typographic rules. It then explores how those rules can be broken to achieve new and innovative design. A wide variety of fully illustrated academic and professional case studies reveal the rationale behind the work profiled. This is a useful reference book that provides graphic designers with a fresh set of possibilities for screen work.
Rob Carter teaches typography and visual communication at Virginia Commonwealth University. His design work has been exhibited at the American Institute of Graphic Arts, New York Directors' Club, the Society of Typographic Arts and elsewhere. He is the author of American Typography Today, and co-author of Typographic Specimens: The Great Typefaces, and the classic Typographic Design: Form and Communication.
SKU Unavailable
ISBN 13 9782880466886
ISBN 10 2880466881
Title Digital Type and Colour
Author Rob Carter
Condition Unavailable
Binding Type Hardback
Publisher Rotovision
Year published 2002-04-26
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.