Direct Marketing in Practice by Matthew Housden
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.
Brian Thomas graduated from University of College of Wales, Aberystwyth where he also obtained his doctorate in plant physiology. Following post-doctoral study in Canada and the UK, he worked as a research scientist at the Glasshouse Crops Research Institute which later became Horticulture Research International. In 1995 he moved to HRI Wellesbourne where he is Head of the Molecular and Environmental Physiology Department. He is currently a Vice President of the Association Internationale de Photobiologie.
| SKU | Unavailable |
| ISBN 13 | 9780750624282 |
| ISBN 10 | 0750624280 |
| Title | Direct Marketing in Practice |
| Author | Matthew Housden |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2002-02-19 |
| Number of pages | 356 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |