Direct Response Fund Raising by Michael Johnston

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Summary

The success of a nonprofit direct mail programme requires staying on top of trends in the field. Dealing directly with new trends, this guide aims to give fundraisers, nonprofit managers, and volunteers an understanding of how to plan bold and successful direct mail campaigns.

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Direct Response Fund Raising by Michael Johnston

The success of a nonprofit direct mail programme requires staying on top of trends in the field. Dealing directly with new trends, this guide aims to give fundraisers, nonprofit managers, and volunteers an understanding of how to plan bold and successful direct mail campaigns.
SKU Unavailable
ISBN 13 9780471380245
ISBN 10 0471380245
Title Direct Response Fund Raising
Author Michael Johnston
Condition Unavailable
Publisher John Wiley and Sons Ltd
Year published 2000-08-08
Number of pages 216
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.