Dirty Tricks by Martyn Gregory

Dirty Tricks by Martyn Gregory

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Summary

The inside story of British Airways' dirty tricks campaign against Virgin Atlantic and Richard Branson, as told by the investigative journalist who broke the story on television.

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Dirty Tricks by Martyn Gregory

Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
SKU Unavailable
ISBN 13 9780753504581
ISBN 10 0753504588
Title Dirty Tricks
Author Martyn Gregory
Condition Unavailable
Binding Type Paperback
Publisher Ebury Publishing
Year published 2000-07-27
Number of pages 568
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable