The Discipline of Market Leaders by Michael Treacy

The Discipline of Market Leaders by Michael Treacy

How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto.

Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.

SKU	Unavailable
ISBN 13	9780201406481
ISBN 10	0201406489
Title	The Discipline of Market Leaders
Author	Michael Treacy
Condition	Unavailable
Binding Type	Hardback
Publisher	INGRAM PUBLISHER SERVICES US
Year published	1995-01-01
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.