The Disney Way: Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli

The Disney Way: Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli

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Summary

Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. This title provides an examination of the Disney philosophy, and explains how to instill it in various companies.

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The Disney Way: Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli

Walt Disney's dreams, beliefs, and daring launched an entertainment and marketing empire, one whose influence is felt around the world and whose success provides a dynamic model of business excellence. This title provides an examination of the Disney philosophy, and explains how to instill it in various companies.
William Capodagli and Lynn Jackson are the founders of Capodagli Jackson Consulting, a firm that partners with Fortune 500 as well as entrepreneurial companies to help them improve customer service, increase market share, and transform their corporate cultures. Drawing on their nearly half century of combined consulting experience, Capodagli and Jackson are popular keynote speakers around the world and frequent contributors to professional training and management journals. They cowrote Leading at DotCom Speed and The Disney Way Fieldbook.
SKU Unavailable
ISBN 13 9780071379694
ISBN 10 007137969X
Title The Disney Way: Harnessing the Management Secrets of Disney in Your Company
Author Bill Capodagli
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2001-10-16
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.