The Distribution Trap by Andrew R Thomas
In this book, two business experts take an incisive look at product distribution-one of the most important forces shaping the American and global landscape. It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas.Andrew R. Thomas is assistant professor of international business and associate director of The Taylor Institute for Direct Marketing at University of Akron.
Timothy J. Wilkinson, Ph.D., is an associate professor of marketing at Montana State University, Billings, Billings, MT.
| SKU | Unavailable |
| ISBN 13 | 9780313365522 |
| ISBN 10 | 0313365520 |
| Title | The Distribution Trap |
| Author | Andrew R Thomas |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Bloomsbury Publishing Plc |
| Year published | 2009-12-01 |
| Number of pages | 174 |
| Prizes | Winner of 2010 Berry-AMA Book Prize 2010 (United States) |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |