Do Your Own Market Research by Paul Hague
Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.Paul Hague is a director of Hague Jackson Ltd. He regularly contributes to the market research trade press and lectures at seminars on the subject. He is also the author of Market Research in Practice (published by Kogan Page).
Peter Jackson is a director of Hague Jackson Ltd. He has over 25 years' practical experience of market research and is the author of Market Research: A Guide to Planning, Methodology and Evaluation and other books published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749426521 |
| ISBN 10 | 0749426527 |
| Title | Do Your Own Market Research |
| Author | Paul Hague |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1998-06-30 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |