Does Your Marketing Sell? by Ian Moore
Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesn't get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New (navigation, ease, wording) AIDA concept includes clear details on how your customers interact with marketing and gives easy to follow advice on everything from simple navigation to correct language use which are proven to increase campaign results.
Half the money I spend on advertising is wasted, and the trouble is I don't know which halfViscount Leverhulme, 1851-1925
Ian Moore is the founder of Blue-Chip Marketing. He has written thousands of marketing communications for some of the biggest household names and has had literally millions of people responding. He has worked for Kimberly-Clark, Cadbury-Schweppes and Lloyds Bank and won the ISP Grand Prix for best UK promotion and best European FMCG campaign for the Kleenex Hayfever Survival Kit, as well as a further 50 industry awards ranging from Best Copywriting to Most Innovative Campaign. He is currently a Creative Consultant specialising in training staff in the development of effective marketing communications, helping people to understand how they will work and why they will sell. He has a monthly column in Incentive Business magazine. Whereabouts: Edinburgh and London
| SKU | Unavailable |
| ISBN 13 | 9781857883503 |
| ISBN 10 | 1857883500 |
| Title | Does Your Marketing Sell? |
| Author | Ian Moore |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Murray Press |
| Year published | 2005-03-01 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |