Doing Business in Emerging Markets by S Tamer Cavusgil

Doing Business in Emerging Markets by S Tamer Cavusgil

Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets.

′This book is the ultimate companion for everyone interested in how to do business in emerging marketsWith half of the globe′s population living there, emerging economies contribute more to the world GDP than advanced nations and grow at a much faster pace. Having shaped and witnessed Turkey′s transformation from import substitution to a liberal, export-oriented economy myself, I am fully conscious of the enormous potential as markets, traders, producers and even investors. Still, foreign companies actively engaging in emerging markets have to be aware of the political, legal, cultural and economic risks which their investments might entail. The attentive reader of this book will, however be perfectly prepared for a most profitable step into the future of growth′ -
Mesut Yilmaz

Former Prime Minister of Turkey

′A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book′ -
Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing
Goizueta Business School, Emory University, Atlanta, US

′The book is an excellent overview...[it] serves to remind us that understanding business on a global level involves factors which are hugely important, including "political stability, efficient institutions and good governance"′ -- Roger Bell

S. Tamer Cavusgil currently serves as Fuller E. Callaway Professorial Chair and Executive Director, Center for International Business Education and Research (CIBER), J. Mack Robinson College of Business, Georgia State University, Atlanta, U.S.A. A trustee of Sabanci University in Istanbul, Turkey, Tamer is also a visiting professor at Leeds University Business School, U.K., and The University of South Australia Business School. Professor Cavusgil has been mentoring students, executives, and educators in international business for the past four decades. A native of Turkey, his professional work with the International Trade Center (WTO) has taken him to numerous emerging markets for training and exporter development projects. Recognizing the importance of emerging markets for western firms, he developed the Emerging Market Potential Index while serving as the CIBER director at Michigan State University. Pervez N. Ghauri completed his PhD at Uppsala University (Sweden) where he also taught for several years. Over the years he has worked at Manchester Business School and King’s College London in UK. Currently Pervez is Professor of International Business at University of Birmingham (UK). Pervez is the Editor-in-Chief of the International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). He is a Fellow for both the European International Business Academy (EIBA) and the Academy of International Business (AIB), where he was also Vice President during the period 2008 and 2010. His books include Internationalization of the Firm, International Business Strategy, International Business Negotiations, Project Marketing and Research Methods in Business Studies. He consults and offers training programs to a number of organizations such as BP, Airbus Industries and Ericsson. Ayse A. Akcal Ayse A. Akcal is a Research Associate at King’s College, London. Ayse completed her undergraduate degree at Yale University, USA, as a double major in Economics and Philosophy in 2000. Prior to her academic career, Ayse worked as an auditor in Andersan, Istanbul, a financial analyst at Finansbank (Holland) N.V. and as a manager in the risk analysis unit of Citigroup, Istanbul. Ayse has a MBA from Imperial College, UK and is a PhD candidate at King′s College, London. Her research focuses on determinants of firm performance, firm capabilities, and internationalization and her PhD is centered on the analysis of emerging market firms.

SKU	Unavailable
ISBN 13	9781849201544
ISBN 10	1849201544
Title	Doing Business in Emerging Markets
Author	S Tamer Cavusgil
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2012-11-09
Number of pages	416
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.