Doing Business Research by Nick Lee
An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do.
`This is a gem of a book from two of the outstanding management researchers of their generationEasy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University -- Bill Noffsinger
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University -- Bill Noffsinger
Nick Lee is Professor of Sales and Management Science at Loughborough University′s School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as ′one of the 15 scientists whose work will shape the future′.
| SKU | Unavailable |
| ISBN 13 | 9781412928793 |
| ISBN 10 | 1412928796 |
| Title | Doing Business Research |
| Author | Nick Lee |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2008-03-26 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |