Doing Good By Doing Good by Peter Baines

Doing Good By Doing Good by Peter Baines

Bring the heart of your company into the community with effective CSR

Doing Good by Doing Good shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. International CSR consultant Peter Baines draws upon lessons learnt from the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water to describe the Australian CSR landscape, and the factors that make up a program that benefits everyone involved. Case studies illustrate the real effect of CSR on both business and society, with clear guidance toward maximizing involvement, engaging all employees, and improving the bottom line. The case studies draw out the companies that are focusing on creating shared value in meeting the challenges of society whilst at the same time bringing strong economic returns.

Consumers are now expecting that big businesses with ever-increasing profits give back to the community from which those profits arise. At the same time, shareholders are demanding their share and are happy to see dividends soar. Getting this right is a balancing act, and Doing Good by Doing Good helps companies delineate a plan of action for getting it done. Readers will:

• Define an effective CSR strategy that promotes better business and makes a real impact
• Understand the current landscape to evaluate the CSR options that are right for your company
• Understand why corporate philanthropy is no longer enough
• Identify the hard and soft key performance indicators that help keep your program on track
• Gain an understanding of the concept of shared value and the importance to business
• Gain insight into each step of the CSR process, from interest, to information, to implementation

The concept of CSR is not new, but traditional payroll deductions and volunteer days are out-dated and grossly ineffective. Today, companies are building simple, well-constructed programs that are changing business and changing lives on a much grander scale. Doing Good by Doing Good provides a fool proof strategy for CSR planning, with value to the company, employees, and community at large.

Peter Baines spent 22 years with the NSW Police leading teams in response to acts of terrorism and natural disasters on a scale not previously seen. As part of the leadership team that responded to Bali after the bombings in 2002 and then the Tsunami of 26 December, 2004 in South East Asia, Peter headed up multiple rotations into Thailand to help in the identification process of those who died. He was deeply touched by the number of children left orphaned by the disaster and was inspired to set up an organisation that could make a difference. In late 2005, Hands Across the Water was formed. Peter has received various awards including Australian of the Year NSW Finalist for 2010. He was the first NSW Police Officer to be awarded the Humanitarian Overseas Service Medal. He now speaks and advises many corporate organisations both nationally and internationally about leadership, and corporate social responsibility.

SKU	Unavailable
ISBN 13	9780730314844
ISBN 10	0730314847
Title	Doing Good By Doing Good
Author	Peter Baines
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Australia Ltd
Year published	2014-12-03
Number of pages	280
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.