Dot.Bomb by David Kuo
ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail - blow the competition out of the water. Entire multinational retail corporations were supposed to fall to the ultimate one-stop-shop on the web. Led by Craig Winn, a true marketing genius, the company was a dot-com pioneer backed by power players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. But it didn't happen. In less than a year the share price had crashed and the company had haemorrhaged over $200 million. This is the inside story of e-commerce's greatest debacle to date - a cautionary tale of corporate over-reaching.
David Kuo was Senior Vice-President of Communications of ValueAmerica.com from 1999 to 2000, and witnessed first-hand the company's spectacular rise and fall. He has also worked as a political adviser and for the CIA.
| SKU | Unavailable |
| ISBN 13 | 9780316857796 |
| ISBN 10 | 0316857793 |
| Title | Dot.Bomb |
| Author | David Kuo |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown & Company |
| Year published | 2001-08-30 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |