Driving Honda by Jeffrey Rothfeder
Since its birth as a motorcycle company in 1949, Honda has grown into the world's fifth largest automaker and top engine manufacturer. This book shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are different from Japan.
Superb, grippingAlthough ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success * Engineering and Technology *
Fascinating and insightful * Financial Times *
Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century * Financial Times Business Education *
This highly readable book reveals the key to Honda's success: openness, innovation, and quality. A must-read for anyone interested in American manufacturing. -- Subir Chowdhury, author of The Power of LEO and The Power of Six Sigma
Through access to highlevel Honda executives, Rothfeder dives into a culture that sidesteps traditional hierarchy, proving that no organization is too large to stop thinking like a start-up. -- Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone
Great investors profit by running against the crowd; in this respect Rothfeder's superb book is the story of a great corporate contrarian. It explains how Honda's idiosyncratic approach has enabled it to prosper. -- John A. Casesa, senior managing director, Guggenheim Partners
In an entertaining book, Rothfeder details how Honda has navigated globalization with a strategy other multinationals should follow. -- Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor
Fascinating and insightful * Financial Times *
Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century * Financial Times Business Education *
This highly readable book reveals the key to Honda's success: openness, innovation, and quality. A must-read for anyone interested in American manufacturing. -- Subir Chowdhury, author of The Power of LEO and The Power of Six Sigma
Through access to highlevel Honda executives, Rothfeder dives into a culture that sidesteps traditional hierarchy, proving that no organization is too large to stop thinking like a start-up. -- Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone
Great investors profit by running against the crowd; in this respect Rothfeder's superb book is the story of a great corporate contrarian. It explains how Honda's idiosyncratic approach has enabled it to prosper. -- John A. Casesa, senior managing director, Guggenheim Partners
In an entertaining book, Rothfeder details how Honda has navigated globalization with a strategy other multinationals should follow. -- Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor
Jeffrey Rothfeder is a veteran award-winning journalist and former editor-in-chief at International Business Times. He has written numerous critically acclaimed books, including McIlhenny's Gold, Every Drop for Sale, and Privacy for Sale. He was previously national news editor at Bloomberg News, editor-in-chief at PC Magazine, executive editor at Time Inc., and an editor at Businessweek. He lives in Cortlandt Manor, New York.
| SKU | Unavailable |
| ISBN 13 | 9780670920563 |
| ISBN 10 | 0670920568 |
| Title | Driving Honda |
| Author | Jeffrey Rothfeder |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Books Ltd |
| Year published | 2014-07-31 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |