Drunk Tank Pink by Adam Alter

Drunk Tank Pink by Adam Alter

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day

Most of us go through life believing that we are in control of the choices we make--that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color's influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

Adam Alter's forthcoming book, Irresistible, will be published by Penguin Press.

Adam Alter is an associate professor of marketing at the Stern School of Business at New York University. He has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications, and is the author of the New York Times bestseller Drunk Tank Pink: And Other Surprising Factors That Influence How We Think, Feel, and Behave.

SKU	Unavailable
ISBN 13	9780143124931
ISBN 10	0143124935
Title	Drunk Tank Pink
Author	Adam Alter
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2014-02-25
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.