DVD and Video Guide by Mick Martin
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:- A social contract for analyzing and evaluating the activities of transnational corporations in developing countries
- The relationship of marketing ethics to gray markets for consumer goods
- How moral commitment is shaped by socialization and role of culture in Turkey
- The relationship between Egyptian consumers'ideology and theirperceptions of ethical behavior
| SKU | Unavailable |
| ISBN 13 | 9780345449979 |
| ISBN 10 | 0345449975 |
| Title | DVD and Video Guide |
| Author | Mick Martin |
| Series | Dvd And Video Guide Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Random House USA Inc |
| Year published | 2005-08-30 |
| Number of pages | 1632 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |