The Dynamics of Persuasion by Richard M Perloff
Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents a review of persuasion theory and research. It examines psychological approaches to persuasion, and the interface between persuasion and mass communications.| SKU | Unavailable |
| ISBN 13 | 9780805813777 |
| ISBN 10 | 0805813772 |
| Title | The Dynamics of Persuasion |
| Author | Richard M Perloff |
| Series | Routledge Communication Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Inc |
| Year published | 1993-02-01 |
| Number of pages | 424 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |