E-Business and E-Commerce Management by Dave Chaffey

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E-Business and E-Commerce Management by Dave Chaffey

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E-Business and E-Commerce Management by Dave Chaffey

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

SKU Unavailable
ISBN 13 9780273752011
ISBN 10 0273752014
Title E-Business and E-Commerce Management
Author Dave Chaffey
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2011-07-13
Number of pages 768
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable