E-Commerce 2021-2022: Business, Technology and Society, Global Edition by Robert Kraus

E-Commerce 2021-2022: Business, Technology and Society, Global Edition by Robert Kraus

For courses in e-commerce A comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.

SKU	Unavailable
ISBN 13	9781292409313
ISBN 10	1292409312
Title	E-Commerce 2021-2022: Business, Technology and Society, Global Edition
Author	Robert Kraus
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2021-07-20
Number of pages	912
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.