E Myth Mastery by Michael E Gerber

E Myth Mastery by Michael E Gerber

The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership

In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.

E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won't help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.

Michael E. Gerber is the Founder and Chief Dreamer of Michael E. Gerber Companies, a group which was launched in 1977 with the creation of The Michael Thomas Corporation, to provide small business owners and entrepreneurs with the help they need to build a business that works. Since then, Michael E. Gerber and his companies have provided more than 70,000 small and emerging business-owner clients and entrepreneurs with the means to radically transform their companies and their lives. The Michael E. Gerber Companies group is fast becoming the largest and most effective entrepreneurial development resource of its kind in the world.

Thought by many to be the leading voice of small business and entrepreneurship in America, Michael E. Gerber has spoken to thousands of small business owners, entrepreneurs, managers and corporate executives throughout the world about the truly profound role the entrepreneurial perspective can play in the reinvention of the world's economy and culture. His message is unique, compelling, and pragmatic. And best of all, as his millions of readers and followers can attest, it works.