Eat This Not That! by David Zinczenko

Eat This Not That! by David Zinczenko

The original and best-selling installment of EAT THIS, NOT THAT has helped literally thousands of people improve their lives by increasing their nutritional intakes while blasting away unwanted belly fat. The secret? The revolutionary concept that the battle of the bulge is won not through deprivation and discipline, but by making a series of simple food swaps that can save you hundreds - if not thousands - of calories a day.

EAT THIS, NOT THAT is the only book that holds the food industry accountable for the surreptitious loads of sugar, fat, and sodium stuffed into foods that were once reliable sources of lean nutrition. It arms you with the savvy tricks and insider information you need to eat well in today's dangerous food landscape. With EAT THIS, NOT THAT you're the expert in every eating situation, from the frozen food aisle to your favorite fast food joint to your local sports bar. You control your food universe--and lose the pounds you want--because, unlike every other customer, you'll know the smart choices to make--instantly

Now get this: The pressure from EAT THIS, NOT THAT is actually reshaping the food landscape to your benefit Since it's original publication in 2007, here's how some restaurants have responded:

- Baskin Robbins eliminated its 2,300-calorie Heath Bar Shake.
- Outback Steakhouse downsized its Aussie Cheese Fries from 2,900 calories to 2,140 calories.
- Macaroni Grill replaced the 1,120-calorie Kids' Double Mac 'n' Cheese with a more reasonable 670-calorie version.
- Restaurants such as Quiznos, Red Lobster, and Olive Garden began publishing nutritional information for the first time ever.
- And that's just to name a few

Matt Goulding, a James Beard Award-winning writer, has never written better, writing in perfect sync with the book's inventive design and the more than 200 beautiful color pictures that showcase the chefs, shepherds, fisherman, farmers, nonne, and guardians that power this country's extraordinary culinary traditions. Pasta, Pane, Vino depicts the richness of Italian regional food culture in a beautiful tribute, from the pasta temples of Rome to the cosmopolitan markets of Sicily to the family-run, fish-driven trattorias of Lake Como.