The Economics and Financing of Media Companies
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The Economics and Financing of Media Companies by Robert G Picard
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
"Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media" -Choice
Prof. Robert G. Picard is Director of Research at the Reuters Institute at the University of Oxford, the author and editor of 25 books, and editor of the Journal of Media Business Studies.
| SKU | Unavailable |
| ISBN 13 | 9780823232574 |
| ISBN 10 | 0823232573 |
| Title | The Economics and Financing of Media Companies |
| Author | Robert G Picard |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Fordham University Press |
| Year published | 2011-05-24 |
| Number of pages | 286 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |