Economics for Business by Chris Mulhearn
This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on relevant examples and real-world case studies to explain key concepts and economic theory. It introduces students to multiple perspectives on a wide range of topics including the credit crunch, emerging markets and globalization, the role of the banking system in affecting money supply, the state of macroeconomics and also coverage of New Keynesianism. Clear and insightful, Economics for Business encourages critical thinking while it entertains with witty references, satirical cartoons and thought-provoking questions. This textbook will be core reading for first year undergraduate students studying modules in economics for business as well as students studying business and management degree courses, accounting degree courses and MBA modules for business. New to this Edition: - 'Economics at Work': extracts from video interviews with business managers talking aboutthe relevance of economics to the real world of work - 'Everyday Economics': feature in which photos montages illustrate the economic principles behind everyday objects and occurrences - A free-to-access companion website including bonus case studies, interviews with business owners, quizzes, interactive graphs and much moreChris Mulhearn is Reader in Economics at the Liverpool Business School at Liverpool John Moores University, UK.
Howard R. Vane is Emeritus Professor of Economics at the Liverpool Business School at Liverpool John Moores University, UK.
| SKU | Unavailable |
| ISBN 13 | 9781137429223 |
| ISBN 10 | 1137429224 |
| Title | Economics for Business |
| Author | Chris Mulhearn |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2015-12-09 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |