Economics for Business by Ian Worthington

Economics for Business by Ian Worthington

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Summary

This text has been designed for one-semester business economics courses aimed at non-specialist students. Its main focus is at the micro-economic level, but macro-level aspects are also examined, as well as the interaction between the two levels of analysis.

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Economics for Business by Ian Worthington

The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics. This book covers all of the mainstream ideas of business economics. This book fully integrates economic theory with business applications, explaining the relevance of the theory of business life and the real problems faced by firms and managers. The book takes the view that the economists view of the world helps us to understand the aspects of human behaviour which are the essence of business activity: production and consumption; that economics helps us make sense of the world in which we live.
SKU Unavailable
ISBN 13 9780273632450
ISBN 10 0273632450
Title Economics for Business
Author Ian Worthington
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2001-05-01
Number of pages 528
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.