Economics for Managers by R Moyer
Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions.
PART I INTRODUCTION1 Introduction and Goals of the Firm. 2 Fundamental Economic Concepts. 2A Differential Calculus Techniques in Management. PART II DEMAND AND FORECASTING. 3 Demand Analysis. 4 Estimating Demand. 4A Problems in Applying the Linear Regression Model. 5 Business and Economic Forecasting. 6 Managing in the Global Economy. PART III PRODUCTION AND COST. 7 Production Economics. 7A Maximization of Production Output Subject to a Cost Constraint. 8 Cost Analysis. 8A Long-Run Costs with a Cobb-Douglas Production Function. 9 Applications of Cost Theory. PART IV PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10 Prices, Output,& Strategy: Pure and Monopolistic Competition. 11 Price and Output Determination: Monopoly and Dominant Firms. 12 Price and Output Determination: Oligopoly. 13 Game-Theoretic Rivalry: Best-Practice Tactics. 13A Entry Deterrence and Accommodation Games. 14 Pricing Techniques and Analysis. 14A Revenue Management. PART V ORGANIZATIONAL ARCHITECTURE AND REGULATION OF BUSINESS. 15 Contracting, Governance, and Organizational Form. 15A Auction Design and Information. 16 Government Regulation. 17 Long-Term Investment Analysis. Appendix A The Time Value of Money. Appendix B Tables. Check Answers to Selected End-of-Chapter Exercises. Index. Web Appendix A: Consumer Using Indifference Curve Analysis. Web Appendix B: International Parity Conditions. Web Appendix C: Production Decisions and Linear Programming. Web Appendix D:Capacity Planning and Pricing against a Low-Cost Competitor: A Case Study. Web Appendix E: Pricing of Joint Products and Transfer Pricing.
| SKU | Unavailable |
| ISBN 13 | 9780538470384 |
| ISBN 10 | 0538470380 |
| Title | Economics for Managers |
| Author | R Moyer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2010-10-01 |
| Number of pages | 768 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |