The Economics of Attention by Richard A Lanham
Traces our epochal move from an economy of things and objects to an economy of attention. According to the author, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. He aims to map the frontier that information technologies have created.
"In this heady glimpse at an electronic universe.. [Lanham] maintains that digitized technology can democratize higher education, open up the arts to a full range of human talent and foster a convergence between the two cultures of science and the humanities." - Publishers Weekly "A cohesive and engaging overview of the challenges introduced by electronic publishing upon traditional models of research, instruction, and even the nature of academic departments." - Library Journal"
Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books, including The Electronic Word: Democracy, Technology, and the Arts, also published by the University of Chicago Press.
| SKU | Unavailable |
| ISBN 13 | 9780226468822 |
| ISBN 10 | 0226468828 |
| Title | The Economics of Attention |
| Author | Richard A Lanham |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | University Of Chicago Press |
| Year published | 2006-04-01 |
| Number of pages | 326 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |