The Economist Guide To Business Planning
Summary
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The Economist Guide To Business Planning by Graham Friend
To get any new business idea off the ground you have to have a plan. This comprehensive guide covers every aspect of preparing a business plan: how you analyse the market, customers and competitors, and the business environment.
Graham is the Managing Director of Coleago Consulting Ltd, a boutique consulting firm specialising in the telecommunications, media and technology sectors. Graham leads complex strategic and financial, multi-billon dollar projects around the world for clients involved in the telecommunications sector. Graham is experienced in advising on issues of strategy and value creation at board level, across a broad spectrum of communication businesses. He is a creative and innovative facilitator and business coach and co-author of The Economist Guide to Business Modelling and The Economist Guide to Business Planning. He is an expert in telecommunications strategic and business planning, business modelling and financial forecasting and valuation. Before forming Coleago Consulting in 2001 with Stefan Zehle, Graham worked for Cable & Wireless where he provided internal consulting support across the C&W portfolio of mobile businesses including projects in China, Hong Kong, Macau and Australia. Prior to C&W, Graham worked as a management consultant at Price Waterhouse Coopers in the Financial Management and Business Appraisal Practice. Graham holds both an M.A. and an M.Phil in Economics from Trinity College, Cambridge and is also a Chartered Accountant. When not consulting Graham pursues his passion for skiing through the Extreme Ski School he established in Verbier, Switzerland. Stefan Zehle is a business planning consultant, specialising in telecommunications, media and technology.
| SKU | Unavailable |
| ISBN 13 | 9781861974747 |
| ISBN 10 | 1861974744 |
| Title | The Economist Guide To Business Planning |
| Author | Graham Friend |
| Series | Bloomberg Ser |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Profile Books Ltd |
| Year published | 2004-03-25 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |