The Economist: Marketing for Growth
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The Economist: Marketing for Growth by Iain Ellwood
How marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success.
Iain Ellwood has over twenty years international experience working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for such companies as AstraZeneca, Orange, Philips, RSA, Samsung, Tesco, Thomson Reuters and Virgin. He is Worldwide Strategic Growth Director at Brand Union, having previously run Senate Management consultancy and prior to that head of consulting at Interbrand in London. He is the author of the chapter on brand strategy in Brands and Branding (The Economist 2010) [9781846681196]; Wonder Woman, Marketing secrets for the trillion dollar customer; and The Essential Brand Book.
| SKU | Unavailable |
| ISBN 13 | 9781846689048 |
| ISBN 10 | 184668904X |
| Title | The Economist: Marketing for Growth |
| Author | Iain Ellwood |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Profile Books Ltd |
| Year published | 2014-01-09 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |