EDLP versus Hi-Lo Pricing Strategies in Retailing
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EDLP versus Hi-Lo Pricing Strategies in Retailing by Sabine El Husseini
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.
Sabine El Husseini, Dr., studied Business Economics at the University of Augsburg (Germany) and the University of California, Santa Barbara (USA). She worked as a research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU – Otto Beisheim School of Management, Vallendar (Germany). Her research topics include pricing strategy and retail marketing.
| SKU | Unavailable |
| ISBN 13 | 9783631643570 |
| ISBN 10 | 3631643578 |
| Title | EDLP versus Hi-Lo Pricing Strategies in Retailing |
| Author | Sabine El Husseini |
| Series | Schriften Zu Marketing Und Handel |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Peter Lang AG |
| Year published | 2014-04-24 |
| Number of pages | 127 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |