Effective CRM using Predictive Analytics
Summary
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Effective CRM using Predictive Analytics by Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
Antonios Chorianopoulos, Alpha Bank Greece.
| SKU | Unavailable |
| ISBN 13 | 9781119011552 |
| ISBN 10 | 1119011558 |
| Title | Effective CRM using Predictive Analytics |
| Author | Antonios Chorianopoulos |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2015-12-25 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |