Effective Media Relations by Michael Bland
The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
"The new edition takes a look at the importance of email and the use of the InternetThis is a good thing because PR these days is totally dependent on email and the Net." www.kirkusreviews.com
Michael Bland is a corporate communications consultant. Alison Theaker worked in in-house PR for eight years and since 1990 has taught on the BA Honours Public Relations course at Leeds Metropolitan University. David Wragg is an independent consultant.
| SKU | Unavailable |
| ISBN 13 | 9780749443801 |
| ISBN 10 | 0749443804 |
| Title | Effective Media Relations |
| Author | Michael Bland |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2005-06-03 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |