Effective Media Relations by Michael Bland

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Summary

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

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Effective Media Relations by Michael Bland

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
"The new edition takes a look at the importance of email and the use of the InternetThis is a good thing because PR these days is totally dependent on email and the Net." www.kirkusreviews.com

Michael Bland is a corporate communications consultant.

Alison Theaker worked in in-house PR for eight years and since 1990 has taught on the BA Honours Public Relations course at Leeds Metropolitan University.

David Wragg is an independent consultant.

SKU Unavailable
ISBN 13 9780749443801
ISBN 10 0749443804
Title Effective Media Relations
Author Michael Bland
Series Pr In Practice
Condition Unavailable
Binding Type Paperback
Publisher Kogan Page Ltd
Year published 2005-06-03
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.