Effective PR Management by Paul Winner

Effective PR Management by Paul Winner

This is an analysis of the role of public relations and its importance as an integral part of the overall business plan. It covers both internal and external PR operations, and presents case studies which examine common problems and offer solutions.

Andrew D. Hershey, M.D., Ph.D., Director, Headache Center, Cincinnati Children's Hospital Medical Center, Cincinnati, OH, USA.

Scott W. Powers, Ph.D., ABPP, Professor of Pediatrics; Director, Center for Child Behavior and Nutrition Research; Director, Postdoctoral Training in Psychology; Co-Director, The Headache Center, Cincinnati Children's Hospital Medical Center, The University of Cincinnati College of Medicine Division of Behavioral Medicine and Clinical Psychology, Sabin Education Center, Cincinnati, OH, USA.

Paul Winner, D.O., Palm Beach Headache Center, Premiere Research Institute, Palm Beach Neurology, Nova Southeastern University, West Palm Beach, FL, USA.

Marielle A. Kabbouche, M.D, Assistant Professor of Pediatrics and Neurology, Department of?Neurology, Cincinnati Children's Hospital Medical Center, Cincinnati, OH, USA.