Effective Public Relations by Dk

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Summary

Helps to learn what you need to know about how to generate and manage publicity. This title shows you how to identify and target your audience and provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches.

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Effective Public Relations by Dk

Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.
SKU Unavailable
ISBN 13 9780751312904
ISBN 10 0751312908
Title Effective Public Relations
Author Dk Author
Series Essential Managers
Condition Unavailable
Binding Type Paperback
Publisher Dorling Kindersley Ltd
Year published 2001-08-02
Number of pages 72
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.