Effective Public Relations by Scott M Cutlip

Effective Public Relations by Scott M Cutlip

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Summary

This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.

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Effective Public Relations by Scott M Cutlip

This edition provides an introduction to the theory and practice of public relations. It aims to outline the conceptual framework for understanding the concepts, origins, principles and theories underpinning this professional practice.
SKU Unavailable
ISBN 13 9780132455237
ISBN 10 0132455234
Title Effective Public Relations
Author Scott M Cutlip
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1993-12-01
Number of pages 488
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.