Effective Public Relations
Effective Public Relations
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Summary
This volume features a summary of concepts, theory, principles, history, management and practices involved in public relations.
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Effective Public Relations by Scott M Cutlip
Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.
Cutlip, Scott M.: -
Scott M. Cutlip is dean emeritus of the University of Georgia, Henry W. Grady School of Mass Comunication.
| SKU | Unavailable |
| ISBN 13 | 9780135412114 |
| ISBN 10 | 0135412110 |
| Title | Effective Public Relations |
| Author | Scott M Cutlip |
| Condition | Unavailable |
| Publisher | Pearson Education (US) |
| Year published | 1999-08-27 |
| Number of pages | 592 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |