The Election Game and How to Win It by Joseph Napolitan

The Election Game and How to Win It by Joseph Napolitan

In the 1960s and 70s, political consultant Joe Napolitan, worked for famous leaders including John Kennedy, Lyndon Johnson, Hubert Humphrey, Milton Shapp and Mike Gravel.

In this fascinating memoir, Napolitan takes a look how candidate win. He highlights the use of mass media, foreseeing the power of television in successful political campaigns. The issues don't mean a hell of a lot, he observes. Napolitan makes clear that the idea of selling candidates is a misnomer. Instead, he says those who win elections have personalities that make for instant involvement with viewers and listeners.

Though it's not a handbook, Napolitan says The Election Game and How to Win It will be used as such by candidates, managers and pollsters, as well as political historians. Drawing on his personal experience, Napolitan provides an insightful and engaging look into successful campaigns.

Napolitan, Joseph: - Joseph Napolitan (March 6, 1929 - December 2, 2013) was an American political consultant, who worked as a general consultant on over 100 political campaigns in the United States, and many others throughout the world. Napolitan served on the 1960 Kennedy for President campaign, was Director of Media for the 1968 Hubert Humphrey campaign and received the French Legion of Honour in 2005. He died on December 2, 2013 at the age of 84. Napolitan was credited with coining the term political consultant to describe political professionals who are hired out to provide advice to different political campaigns, often at the same time. Napolitan was the founder and first president of the American Association of Political Consultants. He co-founded the International Association of Political Consultants with Frenchman Michel Bongrand.Napolitan was also CEO of Napolitan & Associates in Springfield, Massachusetts.

SKU	Unavailable
ISBN 13	9781635617818
ISBN 10	1635617812
Title	The Election Game and How to Win It
Author	Joseph Napolitan
Condition	Unavailable
Binding Type	Paperback
Publisher	Echo Point Books And Media
Year published	2019-02-15
Number of pages	314
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable