Electronic Commerce 2012, Global Edition by Efraim Turban

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Electronic Commerce 2012, Global Edition by Efraim Turban

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Electronic Commerce 2012, Global Edition by Efraim Turban

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

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SKU Unavailable
ISBN 13 9780273761341
ISBN 10 027376134X
Title Electronic Commerce 2012, Global Edition
Author Efraim Turban
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2011-12-06
Number of pages 792
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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