The Elements Of Copywriting by Gary Blake

The Elements Of Copywriting by Gary Blake

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Summary

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

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The Elements Of Copywriting by Gary Blake

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.
SKU Unavailable
ISBN 13 9780028613383
ISBN 10 0028613384
Title The Elements Of Copywriting
Author Gary Blake
Condition Unavailable
Binding Type Hardback
Publisher Simon & Schuster Ltd
Year published 1997-10-07
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.