Elements of Export Marketing and Management
Elements of Export Marketing and Management
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Summary
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify overseas market.
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Elements of Export Marketing and Management by Alan E Branch
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.| SKU | Unavailable |
| ISBN 13 | 9780412355400 |
| ISBN 10 | 041235540X |
| Title | Elements of Export Marketing and Management |
| Author | Alan E Branch |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1990-03-08 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |