The Elements of Persuasion
The Elements of Persuasion
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The Elements of Persuasion by Richard Maxwell
The authors make it clear that selling requires on central technique: good storytelling.
In The Elements of Persuasion, Maxwell and Dickman teach students how to tell stories too. They show them how storytelling relates to every industry and how they can benefit from its power. Maxwell and Dickman use their experiences--both in the entertainment industry and as corporate consultants--to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Even if your students don't aspire to be a CEO or to change the world, they do want to have control over their own work and lives. Ultimately, that is what the power of storytelling can give them.
Richard Maxwell is a playwright, director, and the artistic director of New York City Players. He has received a Guggenheim Fellowship, a Foundation for Contemporary Arts Grant, and was a Doris Duke Performing Artist. In 2018, his play Paradiso premiered at Greene Naftali. Also, Maxwell will present a new work, Queens Row, at ICA London and will participate in the Chinati Foundation's artist in residency program in Marfa, Texas, where his work Ads will be shown in the fall. Publications include The Theater Years, published by Greene Naftali and Westreich Wagner (2017), Theater for Beginners (2015), and Plays, 1999-2000 (2004), both published by TC
| SKU | Unavailable |
| ISBN 13 | 9780061179037 |
| ISBN 10 | 0061179035 |
| Title | The Elements of Persuasion |
| Author | Richard Maxwell |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Publishers Inc |
| Year published | 2007-08-14 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |