eMarketing Strategies for the Complex Sale
Summary
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eMarketing Strategies for the Complex Sale by Ardath Albee
The only guide that helps marketers deliver results in a complex sale
Ardath Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. She uses over 20 years of business management and marketing experience to help her clients create customer-focused e-marketing strategies that generate more sales-ready prospects. Her articles have appeared in CRM Today, Selling Power, B2B Magazine, Rain Today's Special Reports, and Enterprise CRM News.
| SKU | Unavailable |
| ISBN 13 | 9780071628648 |
| ISBN 10 | 0071628649 |
| Title | eMarketing Strategies for the Complex Sale |
| Author | Ardath Albee |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2009-12-16 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |