Emerging Markets Rule: Growth Strategies of the New Global Giants by Mauro Guillen
Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.Mauro F. Guillen is the Director of the Joseph H. Lauder Institute at the University of Pennsylvania, a research-andteaching program on management and international relations. He holds the Dr. Felix Zandman Endowed Professorship in International Management at the Wharton School and a secondary appointment as Professor of Sociology at Penn.
Esteban García-Canal is a professor of Management and International Business at the University of Oviedo (Spain). He is also President of the International Management Division of ACEDE and a member of the Institute of Business and Humanism at the University of Navarra.
| SKU | Unavailable |
| ISBN 13 | 9780071798112 |
| ISBN 10 | 0071798110 |
| Title | Emerging Markets Rule: Growth Strategies of the New Global Giants |
| Author | Mauro Guillen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2012-12-16 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |