Emerging Trends and Innovation in Sports Marketing and Management in Asia
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Emerging Trends and Innovation in Sports Marketing and Management in Asia by Ho Keat Leng
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.| SKU | Unavailable |
| ISBN 13 | 9781466675278 |
| ISBN 10 | 1466675276 |
| Title | Emerging Trends and Innovation in Sports Marketing and Management in Asia |
| Author | Ho Keat Leng |
| Series | Advances In Marketing Customer Relationship Management And E-Services |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Idea Group,U.S. |
| Year published | 2015-01-31 |
| Number of pages | 315 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |