Emotion by Design by Greg Hoffman

Emotion by Design by Greg Hoffman

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns.

In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles:

• Creativity is a Team Sport
• Dare to be Remembered
• Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design.

With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

SKU	Unavailable
ISBN 13	9781538705599
ISBN 10	1538705591
Title	Emotion by Design
Author	Greg Hoffman
Condition	Unavailable
Binding Type	Hardback
Publisher	Twelve
Year published	2022-04-05
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.